Services
Ascott Financial Direction offers a fresh perspective on your business, focusing on forward-looking financial strategy to complement traditional rear-view accounting.
Whether you want to maximise profit, optimise cash flow, make sense of the numbers, or simply need a sounding board for key decisions, I’ll provide the support you need – flexibly, without the cost or ongoing commitment of a full-time FD.
Focus
Know what to prioritise
I bring focus to your business strategy by helping you identify the key drivers of profit and cash, develop meaningful KPIs aligned to your goals and measure performance against them. Whether for ongoing financial management or one-off projects, you can then prioritise the actions that deliver the greatest impact.
Insight
Understand your numbers
You’ll gain practical insight into your financials – from analysing client, product or service profitability to understanding where cash is going. I’ll help you and your team interpret the numbers and use that knowledge to make more informed, effective decisions. Not just data, but what it means for your business.
Clarity
Make the complex, simple
I provide financial clarity by simplifying the complexity – turning financial detail into clear, actionable information. Through structured analysis, tailored models and simple reporting, you’ll be able to anticipate challenges, spot opportunities and take confident steps to improve performance.
Services
Every business is different, which is why I offer a tailored approach to suit your needs. The services below give an overview of some of the key areas where I typically support clients – but if you’d like to explore how Ascott Financial Direction can help you, please get in touch.
Strategic Direction
Gain clarity on where the business is today financially, where you want to get to and have a clear plan for how to get there.
Budgeting & Forecasting
Establish and strengthen your financial planning processes to put you in the best position to achieve your short, medium and long-term goals.
Financial Analysis & Insight
In-depth analysis and insight to help you really understand what your numbers are telling you – so you can make more informed and effective business decisions.
Business Cases
A structured approach to evaluating one-off business decisions or projects – such as new investments, product or service launches and growth opportunities.
Management Reporting
Understand whether you’re on track to meet your goals with regular, actionable management information and performance monitoring.
Financial Models
Development of easy-to-use, best-practice financial tools that can be trained out and handed over to your team or operated by us on your behalf.